Black Huia
Identity

After looking at a variety of coffee brand logos I noticed a trend in circular stamp like logo forms and as an attempt to individualize Black Huia while still keeping it visually comparable to other brands I used an oval shape. The shape was also influenced the coffee bean, which communicates a sense of the company's product. Other elements in the logo are the leaves and flower from the coffee plant.

This project was completed while attending Media Design School and created solely for educational purposes.